Airbnb "Night At The Louvre" Campaign
Targeting - Art enthusiasts, culture seekers, luxury travelers.
Core Theme of the Campaign -
Explored the intersection of art, history, and luxury travel.
About the
Campaign -
Offers a unique experience of spending a night at the Louvre Museum in Paris.
Formula applied by the Campaign to elicit customer action -
Provided an exclusive and memorable cultural experience.
Business Title
A Look at
the Campaign
1. Campaign Concept: The campaign's concept was to transform the Louvre Museum into a temporary Airbnb listing, allowing the winners to enjoy a private sleepover experience surrounded by priceless works of art and historical artifacts.
2. Partnership with the Louvre: Airbnb collaborated with the Louvre Museum to make this experience possible. It was a mutually beneficial partnership, as it generated global attention and promotion for both brands.
3. Contest: The campaign included a contest where individuals could enter for a chance to win the overnight stay. Entrants were asked to describe why they would be the ideal guest to spend a night at the Louvre.
4. Accommodations: The winners were provided with a specially designed bedroom set up in a glass pyramid structure located within the Louvre's main hall, next to the famous "Mona Lisa" painting.
5. Private Tour: In addition to the overnight stay, the winners were given a private tour of the museum by an art historian, allowing them to explore the Louvre's extensive collection without crowds.
6. Dining Experience: The winners also enjoyed a gourmet dinner in a private pop-up dining room within the museum.
7. Exclusive Experience: The campaign emphasized the exclusivity and once-in-a-lifetime nature of the experience, highlighting Airbnb's ability to offer unique and extraordinary accommodations.
8. Media Coverage: The "Night At The Louvre" campaign received extensive media coverage and generated significant buzz on social media platforms.
9. Brand Image: The campaign reinforced Airbnb's brand image as a platform that offers distinctive and memorable travel experiences.
10. Cultural Impact: The campaign underscored the idea of combining travel and cultural experiences, encouraging travelers to explore and engage with art and history in a new way.